About FORMA
A studio built to make brands impossible to ignore.
Our story.
FORMA began in 2016 in a two-desk studio in Hackney with a simple frustration: too many brilliant companies were invisible because their brands played it safe. Strategy agencies made decks. Design studios made logos. Nobody was connecting the idea to the experience.
So we built a studio that does all three — strategy, design and technology under one roof. Today we're a team of twenty-two strategists, designers, writers and engineers working with ambitious brands from startups to national institutions, across identity, digital, campaigns and content.
The name says it all. Forma — form, shape, structure. We give ideas a form the world can recognise, remember and rally behind.
Our Mission
To transform bold ideas into memorable identities — through strategy, design and technology.
We exist for the founders, marketers and culture-shapers who refuse to look like everyone else. Our job is to make sure the world sees them clearly.
What we
value.
Creativity
Craft is non-negotiable. We obsess over the details others skip — the kerning, the easing curve, the paper stock — because that is where belief is built.
Strategy
Beautiful without direction is decoration. Every project starts with a point of view: who you are for, what you stand against, and why it matters now.
Innovation
We treat new tools, technologies and culture shifts as creative material. Generative systems, motion and code are part of our design palette.
Collaboration
No ivory tower. Clients sit inside the process with us — workshops, critiques and builds — so the work belongs to everyone who ships it.
The people
behind FORMA.
Twenty-two strategists, designers, writers and engineers. Four of them lead the way.
Amara Osei
Founder & Creative Director
Leo Marchetti
Head of Strategy
Priya Nair
Design Director
Tom Hargreaves
Technology Lead